Business Support Services

Best-in-class organizations measure buying group engagement, segmenting in-pipeline deals by the buying group members present or absent and executing programs to help sales win the engagement of the buying group. They can then supply these programs to revenue development and sales as needed, or even automatically, to help complete buying groups and accelerate deals. That could take the form of multiple buying group marketing services inquiries from the same organization and for the same solution. But, without identifying and targeting the actual buying committee, you’re missing influence-and wasting budget.

• Buying groups are essentially collections of individuals or businesses that come together to make purchases as a collective.
• With AI at the core and clarity at every step, we're here to make growth feel less chaotic-and a whole lot more scalable.
• A buying group is a group of people who help each other with business concerns such as purchasing and other company responsibilities.
• BGM is a strategic approach to better understand and engage with the specific members of a buying group to improve the customer experience and drive conversions.
• Engaging with industry professionals and attending trade shows can also be beneficial.

Our team that supports multi-location enterprise clients by solving complex workspace challenges. From maintenance to workplace adjustments, we’re here to support you long-term. We manage setup and execution with care, using our in-house team to ensure a seamless and efficient transition into your new space. Every detail is carefully considered to set the project up for success. We begin with a clear understanding of your goals and space needs. Solutions-focused partner for designing and managing high-performing workspaces that reflect your brand.

In this motion, Marketing teams focus on identifying members of the buying committee and engaging with all of them. B2B go-to-market (GTM) strategies are undergoing a significant transformation and it’s about time. Read our B2B Revenue Waterfall e-book to find step-by-step guidance for identifying, engaging, and winning opportunities based on how buyers actually buy. As you roll out buying group marketing we track completeness of the buying group, engagement, and influence. The key measure of buying group marketing success is time to sale.

Buying Groups Require a Different Kind of GTM Motion

When Elekta were looking to expand to South America, Business Sweden were there to provide practical and strategic support to help establish a local presence and getting them up and running immediately. Swedish automotive software company NIRA Dynamics are world leaders in safety SW technology, innovating and developing tyre monitoring solutions that enhance road, vehicle, and passenger safety, but also meet strict regional and global regulations. We provide virtual office set-up, which might includes a local phone number, call handling, mail forwarding, and access to meeting rooms worldwide. We specialise in providing bespoke solutions for every client – enabling you and your staff to focus on your core business.

We combine influencer marketing expertise with social-first strategy, content and media to help brands move at the speed of culture, turning attention into measurable business growth. In practice, enterprise deals often involve five to seven confirmed stakeholders or more. Aligning your GTM motion to reflect that reality, and building the processes and technology to support it, is how modern revenue teams close more deals. Even smaller deals rarely come down to a single decision.

You can track buying group journeys

Understanding buying groups is the first step; putting it into practice is where the advantage lies. A decision maker can be served an ROI-focused case study, while an influencer is sent a thought leadership article, and a practitioner receives a practical guide. Likewise, a thought leadership piece may capture the attention of an influencer, while a champion might be more motivated by exclusive insights or direct support. Some may hold the budget, some may influence the final decision, and others may be the end users of the solution. A brief weekly sync focused on active buying groups, covering who's engaging, who's gone quiet and where there are coverage gaps keeps both teams aligned and catches problems early.​​

We reach patients, caregivers, and healthcare professionals worldwide, combining audience insights with industry expertise to build momentum for leading brands. Telenor Connexion have a wide-reaching global presence working with some of the largest automotive industry exporters. We handle your day-to-day accounting, payments and invoicing, monthly reporting, local tax filing and audit support, payroll and HR administration, following local legislation and guidelines.

Efficiencies and expertise to speed up your success

In a world where collective buying power is becoming increasingly significant, understanding and marketing to buying groups can offer businesses a competitive edge. Building trust takes time, and businesses must be patient and consistent in their efforts to nurture these relationships. Consider implementing feedback mechanisms to understand their evolving needs better. In today's digital age, having a robust online presence is essential for reaching buying groups. This provides an opportunity to showcase your products and services while creating a sense of community among group members.